Consumo inteligente: Todo lo que debes saber para comprar mejor y gastar menos (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
¿Alguna vez te has preguntado qué nos impulsa a comprar un determinado producto en vez de otro? ¿Qué se esconde detrás de esta decisión? ¿La tomamos con plena libertad o es condicionada? Vivimos en una sociedad donde se ejerce una fuerte presión sobre nuestros hábitos de compra a través de sofisticadas campañas promocionales que pueden distorsionar las propiedades reales de los productos. Éste es el caso de los alimentos enriquecidos, los cosméticos milagrosos que combaten el envejecimiento o los productos de limpieza mágicos. Todo ello es síntoma de la influencia que ejercen las empresas sobre nosotros, sus clientes potenciales, y de cómo sus mensajes pueden llegar a confundirnos hasta el punto que adoptamos pautas de consumo fuertemente basadas en el impacto de esos estímulos exteriores. Consumo inteligente propone una serie de reglas básicas que nos permitirán reconocer las trampas que nos tienden y nos ayudarán a tomar las decisiones que más se ajusten a nuestros gustos ynecesidades reales.

Consumo inteligente: Todo lo que debes saber para comprar mejor y gastar menos (Spanish Edition) by Juanjo Cáceres

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