Social Buying: Revolution in Einkauf (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Dem globalen Einkauf steht nach Meinung der Autoren ein Revolution bevor: Social Buying!

Soziale Netzwerke, Online Communities und Cloud Technologies prägen immer stärker unsere Gesellschaft, sie werden vor allem einen bedeutenden Einfluss auf die Arbeitsweisen und Technologien im Einkauf haben. In diesem neuen Informationszeitalter muss, nach Worten von Prof. Dr. Robert Bieten (Mitglied des Vorstandes des Bundesverbandes Materialwirtschaft, Einkauf und Logistik e.V., Frankfurt/Main), das Drehbuch des professionellen Einkaufs neu geschrieben werden.

Die Zukunft wird geprägt sein durch einen globalen Kampf um Rohstoffe, Energie, Informationen und excellent ausgebildete Mitarbeiter. Als Konsequenz daraus werden sich völlig neue Informationstechnologien entwickeln und sowohl die Arbeitsweisen von Einkaufsorganisationen, als auch die Anforderungen an den Einkäufer dramatisch verändern.

Die Autoren führen den Leser nicht nur durch die anstehenden Veränderungen und Herausforderungen. Sie erläutern zudem, warum Social BuyingTM die zwangsläufige Antwort sein muss und welche technologischen Entwicklungen damit verbunden sein werden.

Praxisberichte von Dr. Bernd Huber (Head Sourcing Center of Excellence, Google. Inc.) und Stefan Wagenhofer (Senior Vice President Procurement, OMV AG) ergänzen diese Ausführungen.

Social Buying: Revolution in Einkauf (German Edition) by Rainer Machek, Detlef G. Möhrstädt, Jürgen Schmiezek

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