The Complete Idiot's Guide to Branding Yourself Book PDF, ePub eBook

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Book Descriptions:

A brand new look at a time-tested business practice.

Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:

? An in-depth understanding of the principles of successful brand building-in any context

? Practical tools to build and manage powerful relationships

? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both

? Advanced techniques to continually refine your unique personal brand

The Complete Idiot's Guide to Branding Yourself by Ray Paprocki, Sherry Beck Paprocki

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