Twain's Brand Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use "Mark Twain" as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made "Mark Twain" the premier national and international brand of American humor in his day. And so it remains in ours, because Mark Twain's humor not only expressed views of self and society well ahead of its time, but also anticipated ways in which humor and culture coalesce in today's postindustrial information economy--the global trade in media, performances, and other forms of intellectual property that began after the Civil War.

In Twain's Brand: Humor in Contemporary American Culture, Judith Yaross Lee traces four hallmarks of Twain's humor that are especially significant today. Mark Twain's invention of a stage persona comically conflated with his biographical self lives on in contemporary performances by Garrison Keillor, Margaret Cho, Jerry Seinfeld, and Jon Stewart. The postcolonial critique of Britain that underlies America's nationalist tall tale tradition not only self-destructs in A Connecticut Yankee in King Arthur's Court but also drives the critique of American Exceptionalism in Philip Roth's literary satires. The semi-literate writing that gives Adventures of Huckleberry Finn its "vernacular vision"--wrapping cultural critique in ostensibly innocent transgressions and misunderstandings--has a counterpart in the apparently untutored drawing style and social critique seen in The Simpsons, Lynda Barry's comics, and The Boondocks. And the humor business of recent decades depends on the same brand-name promotion, cross-media synergy, and copyright practices that Clemens pioneered and fought for a century ago. Twain's Brand highlights the modern relationship among humor, commerce, and culture that were first exploited by Mark Twain.

Twain's Brand by Judith Yaross Lee

From reader reviews:

Jessica Lantigua:

Do you one of people who can't read pleasurable if the sentence chained from the straightway, hold on guys that aren't like that. This Twain's Brand book is readable by you who hate the perfect word style. You will find the data here are arrange for enjoyable reading through experience without leaving possibly decrease the knowledge that want to supply to you. The writer connected with Twain's Brand content conveys thinking easily to understand by many people. The printed and e-book are not different in the articles but it just different by means of it. So , do you even now thinking Twain's Brand is not loveable to be your top collection reading book?

Melanie Moore:

The experience that you get from Twain's Brand will be the more deep you excavating the information that hide within the words the more you get enthusiastic about reading it. It does not mean that this book is hard to be aware of but Twain's Brand giving you buzz feeling of reading. The writer conveys their point in specific way that can be understood through anyone who read that because the author of this publication is well-known enough. This book also makes your own vocabulary increase well. Making it easy to understand then can go along, both in printed or e-book style are available. We advise you for having this particular Twain's Brand instantly.

Dora Mohammed:

The publication with title Twain's Brand has a lot of information that you can find out it. You can get a lot of help after read this book. This particular book exist new knowledge the information that exist in this e-book represented the condition of the world at this point. That is important to yo7u to find out how the improvement of the world. This kind of book will bring you inside new era of the internationalization. You can read the e-book in your smart phone, so you can read the item anywhere you want.

John Moreno:

Is it you who having spare time after that spend it whole day through watching television programs or just lying on the bed? Do you need something totally new? This Twain's Brand can be the solution, oh how comes? The new book you know. You are thus out of date, spending your time by reading in this completely new era is common not a geek activity. So what these textbooks have than the others?