コトラーのマーケティング理論が2.5時間でわかる本 (TAC出版) (Japanese Edition) Book PDF, ePub eBook

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Book Descriptions:
【難解なコトラー理論がここまでわかりやすくなった！ 最新実例を豊富に取り上げ、
コトラーのマーケティング理論体系が、図解入りですらすらとわかる！】

本書は、全くの初心者を対象に、コトラーのマーケティング理論のエッセンスを、
事例をまじえわかりやすく、コンパクトに紹介しました。
それでいて、セグメンテーション、ターゲッティング、ポジショニングなど
コトラー理論の急所は、もれなく取り上げました。

・iPadが好調なアップルのマーケティング手法
・仁義なき牛丼チェーン低価格戦争のそれぞれの戦略
・ハイボールでウイスキー市場を復活させたサントリーの21世紀型手法・・・

など、身近な実例もたっぷりと紹介し、コトラー理論をわかりやすく紐解きます！

1章 コトラーマーケティング理論の出発点
2章 コトラーのマーケティング理論の急所I
3章 コトラーのマーケティング理論の急所II
4章 商品開発、プロダクト・ライフサイクル、価格設定
5章 コトラー理論のキーワード
6章 マーケティング・チャネル、セールス・フォース
7章 プロモーション、広告・宣伝、人的販売

コトラーのマーケティング理論が2.5時間でわかる本 (TAC出版) (Japanese Edition) by 岡林秀明

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