Erfolg von i-Mode in Japan, Übertragbarkeit des i-Mode -Konzeptes von NTT DoCoMo, Japan, auf europäische Verhältnisse (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2002 im Fachbereich Informatik - Wirtschaftsinformatik, Note: 1,0, Fachhochschule Wedel (Wirtschaftsingenieurwesen), Veranstaltung: E-Business, Sprache: Deutsch, Abstract: "i-Mode ist wie WAP, nur farbig" - dies war wohl die häufigste Äußerung, die bei der Einführung des neuen Dienstes in Deutschland im März 2002 von e-Plus zu hören war. Im Gegensatz zu den ernüchternden Erfahrungen, die die Mobilfunkbetreiber mit WAP gemacht hatten, versucht e-Plus nun, an das in Japan äußerst erfolgreiche Geschäftsmodell des Anteileigners NTT DoCoMo (über KPN Mobile) anzuschließen.

Erfolg von i-Mode in Japan, Übertragbarkeit des i-Mode -Konzeptes von NTT DoCoMo, Japan, auf europäische Verhältnisse (German Edition) by Jan Kuschnik

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