Marketing de los servicios (Libros profesionales) (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
Este manual trata las causas económicas que explican el crecimiento de los servicios, la implantación del marketing en las empresas que los proporcionan y los elementos claves para desarrollar una planificación estratégica. IMPLANTACIÓN DEL MARKETING EN LAS EMPRESAS DE SERVICIOS .-. PLANIFICACIÓN Y DESARROLLO PARA LOS SERVICIOS .-. LOS PRECIOS DE LOS SERVICIOS .-. DISTRIBUCIÓN Y COMUNICACIÓN DE LOS SERVICIOS

Marketing de los servicios (Libros profesionales) (Spanish Edition) by Ildefonso Grande Esteban

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