Mobile for Good: A How-To Fundraising Guide for Nonprofits: A How-To Fundraising Guide for Nonprofits Book PDF, ePub eBook
Mobile for Good: A How-To Fundraising Guide for Nonprofits: A How-To Fundraising Guide for Nonprofits.pdf
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Book Descriptions:
Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Goodprovides step-by-step how-tos and best practices for:
- Writing and implementing a fundraising and content strategy
- Launching a mobile-compatible website and email comunications
- Crowdfunding and social fundraising campaigns
- Utilizing text messaging and text-to-give
- Fundraising via smartphone apps and mobile wallets
- Telling your nonprofit's story through blogging
- Creating visual content, such as branded images, infographics, and video
- Using Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest, and Tumblr
- Reporting live from events and and communicating online in real-time
- Crafting a mobile and social media policy
- Avoiding mobile and social media burnout
- And much more!
Guide for Nonprofits:
"Heather's @NonprofitOrgs has become my go-to resource for
connecting with other nonprofits as well as staying informed with the latest
trends in mobile and social media. Her insightful and practical advice helped
WITNESS understand the need for transparency in our mobile and social media
strategies. Through her books, blog, and tweets, Heather promotes nonprofit
networking, partnership, and the adoption of proven best practices."
Marianna Moneymaker
Digital Engagement/Production Coordinator
WITNESS
"Social Media for Social Good and Nonprofit Tech for Good
have been my primary resources for learning how to communicate Indian
conservation issues on a global scale. Thanks to Heather's advice, we've been
able build an international brand from our tiny corner of the world. I've also
had the good fortune to meet Heather as she regularly travels across the
continents to teach NGOs about how to effectively use mobile and social
media. No doubtMobile for Good will also
become invaluable to NGOs worldwide."
Vinay Datla
Director of Communications
Wildlife SOS - India
"Heather's blog Nonprofit Tech for Good and her books are
prominently featured in my digital and physical book shelves. If I want to know
what's trending, research current best practices, or discover new tools
relevant to nonprofit technology, she is always my top reference. As a regular
attendee of her webinars, Heather's practical, up-to-date advice is
consistently implemented in our daily work and without a doubt she is making a
tremendous difference in the nonprofit sector."
Viviana Pagán-Muñiz
Digital Marketing Director
SOS Children's Villages - USA
"Heather's comprehensive audit of our online communication
and fundraising strategies combined with her invaluable webinars have helped us
grow into one of the most effective social media users in the national aging
advocacy network. Older adults are
becoming increasingly tech savvy and our aged 50+ social media community is
thriving thanks to Heather's expert 50+ advice. We anticipate even greater growth
in the future by applying the best practices offered in Mobile for Good."
Pamela Tainter Causey
Director of Communications
National Committee to Preserve Social Security and Medicare
"Through a partnership with Heather, we have been able to
provide mobile and social media training to more than 500 NGOs throughout Asia
Pacific. Her knowledge of mobile and social media best practices, how to tailor
her delivery to address the different needs from country to country, and her
practical and well thought out strategies have made her trainings invaluable in
our commitment to help build the technological capacity of NGOs."
Clair Deevy
Citizenship Lead
Microsoft Citizenship Asia Pacific
Mobile for Good: A How-To Fundraising Guide for Nonprofits: A How-To Fundraising Guide for Nonprofits by Heather Mansfield
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