Applied Conjoint Analysis Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences.

After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.

Applied Conjoint Analysis by Vithala R. Rao

From reader reviews:

Jason Urso:

Book will be written, printed, or created for everything. You can recognize everything you want by a guide. Book has a different type. To be sure that book is important matter to bring us around the world. Adjacent to that you can your reading skill was fluently. A e-book Applied Conjoint Analysis will make you to possibly be smarter. You can feel more confidence if you can know about anything. But some of you think in which open or reading any book make you bored. It is not make you fun. Why they might be thought like that? Have you trying to find best book or acceptable book with you?

Jena Alvarez:

Reading a publication can be one of a lot of action that everyone in the world really likes. Do you like reading book therefore. There are a lot of reasons why people like it. First reading a guide will give you a lot of new information. When you read a publication you will get new information because book is one of several ways to share the information or their idea. Second, looking at a book will make anyone more imaginative. When you studying a book especially tale fantasy book the author will bring someone to imagine the story how the people do it anything. Third, it is possible to share your knowledge to other individuals. When you read this Applied Conjoint Analysis, you are able to tells your family, friends and also soon about yours publication. Your knowledge can inspire others, make them reading a reserve.

Elijah McWhorter:

Often the book Applied Conjoint Analysis has a lot info on it. So when you check out this book you can get a lot of help. The book was compiled by the very famous author. The author makes some research just before write this book. This kind of book very easy to read you may get the point easily after reading this book.

Gale Velez:

Many people said that they feel bored stiff when they reading a e-book. They are directly felt the item when they get a half portions of the book. You can choose the book Applied Conjoint Analysis to make your own personal reading is interesting. Your personal skill of reading expertise is developing when you just like reading. Try to choose straightforward book to make you enjoy you just read it and mingle the opinion about book and studying especially. It is to be initial opinion for you to like to available a book and read it. Beside that the guide Applied Conjoint Analysis can to be a newly purchased friend when you're really feel alone and confuse with the information must you're doing of the time.