Beispielhafter Mediaplan für das Unternehmen Uniqlo (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Essay aus dem Jahr 2014 im Fachbereich BWL - Controlling, Note: 2, Euro-Business-College Düsseldorf, Veranstaltung: Mediaplanung und Controlling, Sprache: Deutsch, Abstract: Täglich wird man mit sehr vielen Werbungen und Botschaften konfrontiert.
Die Reizüberlastung ist so hoch, dass man deshalb nur einen kleinen Teil bewusst wahrnehmen kann.
Doch wann fällt eine Werbung positiv auf? Wie wirbt man richtig? Um diese komplexen Fragen zu beantworten, bedarf es eines Mediaplans. Dieser wird beispielhaft für das Unternehmen Uniqlo erstellt, welches neu in Deutschland ist und sich als Marke mit seinen Produkten am Markt etablieren muss.
Der Mediaplan spezialisiert sich auf die Online Medien: Social Networks und Online-Marketing, die sowohl den Flagshipstore in Berlin als auch den deutschen Online-Shop bekannt machen sollen.

Welche Internet Mediapräsenz dafür geeignet ist und welches Medium für die Erreichung der Mediaziele Markenbekanntheit und Markenimage genutzt werden soll, wird in dieser Hausarbeit herausgestellt.

Beispielhafter Mediaplan für das Unternehmen Uniqlo (German Edition) by Beate Bänder

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