Funny Marketing: Consumidores, entretenimiento y comunicaciones de marketing en la era del branded entertainment (edirectivos) (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
Este libro se centra específicamente en el tema de las comunicaciones de marketing y el entretenimiento (el denominado branded entertainment) analizando de forma global el fenómeno y mostrando todas sus herramientas a través de casos de estudio en la mayoría de los casos inéditos.

Funny Marketing: Consumidores, entretenimiento y comunicaciones de marketing en la era del branded entertainment (edirectivos) (Spanish Edition) by José Martí Parreño

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